Mahek Charania in

Mahek Charania

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Copy Supervisor at Blink Digital
📍 Mumbai, Maharashtra, India

Mahek Charania is a Copy Supervisor with experience at agencies including Blink Digital, Wondrlab, and Publicis. A graduate of the Xavier Institute Of Communications, she specializes in copywriting and advertising for major brands like HDFC Bank and Reliance Digital, with a unique perspective on reaching Gen Z audiences.

Outside of advertising, Mahek is a passionate writer who loves consuming stories as much as creating them. This interest in narrative fuels her professional creativity and ideation. She also follows the work of The Walt Disney Company, indicating an appreciation for brand storytelling and entertainment.

She lives by the words of her college professor, "Fail faster, " which encourages her to take more creative chances.

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Experience
5 Years
Current Role
Copy Supervisor
Location
Mumbai, Maharashtra, India
Personality Overview

How Mahek shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mahek cares about

Gen Z Advertising
As a member of Gen Z, she offers an authentic and honest perspective when creating advertising briefs and campaigns targeted at this demographic.
Creative Ideation
Believes in hiring "thinkers" over just writers, emphasizing that strong ideas are the foundation of good copy and successful advertising campaigns.
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Career

Work history

3-2026
Copy Supervisor
Blink Digital
5-2024 - 1-2026
Copy Supervisor
Wondrlab India
11-2022 - 5-2024
Copywriter
Wondrlab India
6-2021 - 10-2022
Copywriter
L&K Saatchi & Saatchi
9-2020 - 3-2021
Writer
Storysurf App
In the press

Media appearances

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Education
2020 - 2021
Post Graduate Diploma
Xavier Institute Of Communications
2016 - 2019
Bachelor of Business Administration - BBA
Institute of Management, Nirma University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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