Gaurija is a Product Designer at IndiaLends, with prior experience at the logistics startup Wayo. She specializes in creating user-centered solutions, having led the end-to-end design for driver onboarding, incentives, and wallet features. Gaurija earned her B. Sc. from Raj Rishi Bhartrihari Matsya University.
Passionate about her craft, Gaurija believes a designers growth is shaped by their environment and that great design starts with asking questions, not just focusing on aesthetics. She values taking ownership of projects and creating experiences that are simple and clear for all users.
Unique Fact: She designed a referral program from scratch that reduced customer acquisition cost (CAC) by 58%.
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