Gaurija Sharma

Evaluator
DISC Type : csd

Product Designer at IndiaLends

Greater Delhi Area, India

Overview

Gaurija is a Product Designer at IndiaLends, with prior experience at the logistics startup Wayo. She specializes in creating user-centered solutions, having led the end-to-end design for driver onboarding, incentives, and wallet features. Gaurija earned her B. Sc. from Raj Rishi Bhartrihari Matsya University.

Passionate about her craft, Gaurija believes a designers growth is shaped by their environment and that great design starts with asking questions, not just focusing on aesthetics. She values taking ownership of projects and creating experiences that are simple and clear for all users.

Unique Fact: She designed a referral program from scratch that reduced customer acquisition cost (CAC) by 58%.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Gamification in UX
Designed a "Gamified Milestone-Based Incentive System" for drivers at Wayo to turn tasks into motivating progress and enhance user engagement.
User-Centered Design
Focuses on delivering simple and clear solutions, particularly for users who are not tech-savvy, ensuring usability is at the core of her work.
Product Thinking
Advocates that great design starts with questions and making things work well, rather than just focusing on visual appeal.

Media Appearances

Gaurija has no verified media appearances

Work History

6-2025
Product Designer at IndiaLends
6-2024 - 7-2025
Product Designer at Wayo
11-2024 - 6-2025
Product Designer at Wayo
6-2024 - 11-2024
UI/UX Designer at Wayo

Education

12-2023 - 7-2024
Education details unavailable from DesignBoat UI/UX School
7-2018 - 6-2021
B.sc. from Raj Rishi Bhartrihari Matsya University (RRBMU), Alwar

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Delhi Area, India Job Level : Junior Designation : Product Designer at IndiaLends
URL has been copied!

Insights For Selling To Gaurija

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gaurija is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Gaurija

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Gaurija move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Gaurija take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Gaurija

Personality Compatibility


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