Gavin Boorman

Questioner
DISC Type : c

Founder & Senior Advisor at Spectrum Advisory Limited

Colchester, England, United Kingdom

Overview

Gavin Boorman is a senior executive with over 35 years of experience in the gas detection and connected safety industry. He has a history of leading significant P&L portfolios and transforming go-to-market strategies for major companies like Industrial Scientific and Blackline Safety Europe. He holds a Bachelor of Science from Leicester Polytechnic.

He grew Blackline Safety Europe from a start-up to a $17 million business with a team of over 50 people.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Workplace Safety
His entire career is dedicated to safety technology. He supports a vision of eliminating death on the job through connected safety solutions.
Scaling Businesses
He has repeatedly built businesses from the ground up, notably taking Blackline Safety Europe from a start-up to a $17 million operation.
EMEA Market Growth
As Managing Director for the EMEA region at Industrial Scientific, he was responsible for driving growth and strategy across Europe, the Middle East, and Africa.

Media Appearances

Gavin has no verified media appearances

Work History

1-2026
Founder & Senior Advisor at Spectrum Advisory Limited
5-2022 - 10-2025
Managing Director & General Manager - Industrial Scientific EMEA at Industrial Scientific
5-2014 - 5-2022
Managing Director at Blackline Safety Europe
7-2006 - 4-2014
President at GfG Europe
Director of Operations Europe at BW Technologies by Honeywell

Education

1985 - 1989
Bachelor of Science (BSc) from Leicester Polytechnic (now De Montfort University)
1978 - 1985
Education details unavailable from Gillingham Technical High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Colchester, England, United Kingdom Job Level : Leadership Designation : Founder & Senior Advisor at Spectrum Advisory Limited
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Insights For Selling To Gavin

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gavin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Gavin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gavin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Gavin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Gavin

Personality Compatibility


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