Gavin Johnson

Enthusiast
DISC Type : i

Group Media Director at City Football Group

United Kingdom

Overview

Gavin Johnson is the Group Media Director at City Football Group, where he spearheads ambitions in media and entertainment, focusing on content creation, distribution, and commercial media. His background includes roles as Managing Director at JOE Media and Commercial Director at AOL. People he has worked with describe him as a creative, strategic, and open-minded leader with a natural flair for leadership.

Outside of his executive role, Gavin is deeply engaged in the evolving landscape of sports entertainment and digital content. He has a noted interest in innovative partnerships, such as collaborations between football and fashion, and is passionate about creating authentic, high-quality storytelling that resonates with fans on a global scale. He is also a supporter of West Bromwich Albion.

He was a key figure in delivering the Manchester City documentary series "Together: Treble Winners" for a global release on Netflix.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Sports Entertainment
Leads City Football Group's media and entertainment strategy, focusing on fan engagement through innovative content like the "Together: Treble Winners" Netflix series.
Digital Content Strategy
Oversees content creation and distribution, including the club's City+ platform and partnerships with major streaming services to expand the club's global reach.
Fan Engagement
Focuses on creating fan-first video content and live experiences, such as Match Day Live, to foster a strong global fan base and community.

Media Appearances

Gavin has no verified media appearances

Work History

5-2020
Group Media Director at City Football Group
9-2017 - 5-2020
Managing Director, UK at JOE Media
2-2016 - 8-2017
Commercial Director at AOL Platforms
11-2014 - 1-2016
VP of Sales (UK) at Millennial Media
2-2014 - 10-2014
VP of Sales, UK at Specific Media

Education

1992 - 1996
BA Hons from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Group Media Director at City Football Group
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Insights For Selling To Gavin

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gavin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Gavin

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Gavin move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Gavin take some risk or not?

  • They can take some low-probability risks if needed.

You And Gavin

Personality Compatibility


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