Gemma Lionello

Examiner
DISC Type : cs

President Nordstrom Rack I Nordstrom Rack Stores I Nordstrom Rack Merchandising at Nordstrom

Seattle, Washington, United States

Overview

Gemma Lionello is the President of Nordstrom Rack, leveraging a distinguished 35-year career within Nordstrom. Her expertise spans merchandising strategy, store execution, and regional management. She holds a certification in Inclusive Leadership, underscoring her commitment to modern leadership principles in the retail space.

She was recently honored by being named to the WWD x FN x Beauty Inc 50 Women in Power 2024 list.

Personality Overview

Overcautious

Late Adopter

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Retail Expansion
Is actively leading the physical store expansion of Nordstrom Rack, with multiple new locations announced for 2025 and 2026.
Customer Experience
Frequently emphasizes delivering great brands at great prices and introducing new customers to the full Nordstrom experience.
Inclusive Leadership
Holds a certification in this area and has spoken publicly on Nordstrom's focus on Diversity, Inclusion, and Belonging.

Media Appearances

Gemma has no verified media appearances

Work History

9-2023
President Nordstrom Rack I Nordstrom Rack Stores I Nordstrom Rack Merchandising at Nordstrom
8-2021 - 9-2023
SVP NE Nordstrom and Nordstrom Rack at Nordstrom
3-2013 - 8-2021
GMM Accessories and Beauty at Nordstrom

Education

Gemma has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Seattle, Washington, United States Job Level : N/A Designation : President Nordstrom Rack I Nordstrom Rack Stores I Nordstrom Rack Merchandising at Nordstrom
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Insights For Selling To Gemma

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gemma is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Gemma

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gemma move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Gemma take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Gemma

Personality Compatibility


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