Gemma Walsh

Enthusiast
DISC Type : i

Head of Marketing and Partnerships at Virgin Hotels

United Kingdom

Overview

Gemma is an award-winning marketer with over a decade of experience in the hospitality sector for major brands like Virgin Hotels and Marriott. As Head of Marketing and Partnerships, she specializes in creating standout brand moments and strategic campaigns that boost revenue and engagement. She holds a degree from the University for the Creative Arts.

Based on her professional history and posts, she appears passionate about building dynamic teams and fostering growth in her colleagues. She has publicly shared her pride in working alongside other talented women, suggesting an appreciation for collaborative and supportive work environments.

She is a creative brand strategist focused on bringing brands to life through partnerships, content, and PR.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Hospitality Marketing
Has 10+ years of experience leading marketing for top hotel brands, including Virgin Hotels, Lore Group, and Marriott International.
Strategic Partnerships
Her current role is Head of Marketing and Partnerships, and she has a background in leveraging and sealing key partnerships to drive brand growth.
Creative Brand Strategy
An award-winning marketer and self-described creative brand strategist with an educational background from the University for the Creative Arts.

Media Appearances

Gemma has no verified media appearances

Work History

12-2025
Head of Marketing and Partnerships at Virgin Hotels
4-2024 - 1-2026
Senior Marketing Manager at Lore Group
9-2023 - 4-2024
Acting Marketing Director at Lore Group
8-2021 - 4-2024
F&B Marketing Manager at Lore Group
10-2020 - 8-2021
Regional Marketing Manager, London Central Cluster at Marriott International

Education

2011 - 2013
BA (Hons) Degree from University for the Creative Arts
2010 - 2011
Level 3 Diploma from Fashion Retail Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing and Partnerships at Virgin Hotels
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Insights For Selling To Gemma

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gemma is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Gemma

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Gemma move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Gemma take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Gemma

Personality Compatibility


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