Gene Liu

Examiner
DISC Type : cs

Co-Director, Otolaryngology at Charles R. Drew University of Medicine and Science

Los Angeles, California, United States

Overview

Dr. Gene Liu is a distinguished Pediatric Otolaryngologist who serves as the Director of Academic Otolaryngology at Cedars-Sinai. He founded and leads the hospitals ENT residency program and is the Medical Director of Business Development. He holds a Master of Medical Management from USC, underscoring his expertise in healthcare leadership.

Outside of medicine, Dr. Liu is a dedicated family man who enjoys exploring Los Angeles with his wife, a pediatrician, and their two children. He has a foundational passion for mentorship and teaching, which he actively channels into his leadership of the residency program at Cedars-Sinai.

He built the top-ranked ENT program at Cedars-Sinai from the ground up, starting as the sole physician and growing it into a team of over 27 providers.

Personality Overview

Process Oriented

Status Quo Seeker

Tough To Convince

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Medical Education
Founded and chairs the Cedars-Sinai Otolaryngology residency program and co-directs the ENT course at Charles R. Drew University, reflecting a core passion for teaching.
Healthcare Leadership
As Medical Director of Business Development and founder of a major ENT program, he is focused on physician growth, strategy, and building successful clinical teams.
Pediatric ENT Care
His clinical practice focuses on complex pediatric cases, including airway reconstruction and sleep apnea, showing a deep expertise in specialized care for children.

Media Appearances

Gene has no verified media appearances

Work History

7-2022 - 5-2025
Co-Director, Otolaryngology at Charles R. Drew University of Medicine and Science
3-2021
Medical Director of Business Development at CEDARS-SINAI MEDICAL FOUNDATION
7-2019
Director of Academic Otolaryngology at Cedars-Sinai
1-2018 - 12-2024
President of The Board of Directors at CEDARS-SINAI MEDICAL GROUP
3-2016
Healthcare Mentor at Cedars-Sinai/TechStars

Education

2016 - 2017
MMM from USC Marshall School of Business
2001 - 2005
Residency from University of Colorado Anschutz School of Medicine

More Information

Social Presence :

Prographics :

Exp : 24 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Co-Director, Otolaryngology at Charles R. Drew University of Medicine and Science
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Insights For Selling To Gene

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gene is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Gene

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gene move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Gene take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Gene

Personality Compatibility


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