Geneviève Mérat

Critic
DISC Type : C

Director, Brand & Growth Marketing at Dialogue

Canada

Overview

Geneviève has no verified overview

Personality Overview

Negotiator

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Geneviève has no verified topics they care about

Media Appearances

Geneviève has no verified media appearances

Work History

2-2022
Director, Brand & Growth Marketing at Dialogue
2-2021 - 2-2022
Senior Manager, Brand Marketing at Dialogue
10-2019 - 2-2021
Manager, Brand Marketing and Events at Dialogue
1-2019 - 10-2019
Brand Marketing Manager at Element AI
10-2017 - 12-2018
Global Events Project Manager - Brand & HR Marketing at Element AI

Education

B.A.A from HEC Montréal
Bachelor's degree from UQAM | Université du Québec à Montréal

More Information

Social Presence :

Prographics :

Exp : 17 Location : Canada Job Level : Mid-senior Designation : Director, Brand & Growth Marketing at Dialogue
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Insights For Selling To Geneviève

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geneviève is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Geneviève

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Geneviève move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Geneviève take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Geneviève

Personality Compatibility


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