Emilia Alegre

Sharpshooter
DISC Type : CD

UX Content Technical Lead at Bitso

Buenos Aires, Buenos Aires Province, Argentina

Overview

Emilia is a UX Content Technical Lead at Bitso and the author of the book "UX Writing con empatía de género". A certified public translator from UNC, she specializes in creating inclusive digital content for leading tech companies. Colleagues describe her as proactive, curious, creative, and decisive.

Originally from Córdoba, Argentina, Emilia is passionate about feminism and the power of words. She has a dog named Fortunato and loves dulce de leche. She lives her life honoring her last name, Alegre, which means "merry" in Spanish, and believes language shapes how we perceive the world.

She has defined and speaks on a discipline she calls "UX Translation", which focuses on adapting digital experiences, not just text, across contexts.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

More than the product, they care about the impact of the product.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

Gender-Inclusive Writing
Authored the book "UX Writing con empatía de género" and frequently speaks about using language to avoid sexism and create inclusive digital content.
UX Translation
Pioneers this concept, which goes beyond literal translation to adapt user experiences contextually. She has spoken on this topic at symposiums for professional translators.
Content Design Leadership
As a Technical Lead at Bitso and formerly at Mercado Libre, she helps build writing guidelines, designs content flows, and provides technical feedback on UX.

Media Appearances

Emilia has no verified media appearances

Work History

6-2025
UX Content Technical Lead at Bitso
10-2024 - 5-2025
UX Content Designer at Expedia Group
12-2023 - 9-2024
Technical Content Writer at Greenlight
10-2021 - 12-2023
UX Content Designer at Venmo
5-2021 - 10-2021
UX Content Technical Lead at Mercado Libre

Education

2006 - 2011
Traductora Pública Nacional de Inglés from Facultad de Lenguas, UNC
2006 - 2011
Profesora de Inglés from Facultad de Lenguas, UNC

More Information

Social Presence :

Prographics :

Exp : 12 Location : Buenos Aires, Buenos Aires Province, Argentina Job Level : Mid-senior Designation : UX Content Technical Lead at Bitso
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Insights For Selling To Emilia

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emilia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Emilia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Emilia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Emilia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Emilia

Personality Compatibility


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