Genia Lysak in

Genia Lysak

Observer · DISC type ci
Vice President Marketing at Island Way
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
United States
Personality Overview

How Genia shows up

Example Seeker
Curious
Value Driven

They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Genia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2026
Vice President Marketing
Island Way
6-2024
Senior Director of Marketing
Island Way
2-2023 - 3-2024
Head of Growth Marketing - Food
TruRoots Company
3-2021 - 2-2023
Senior Director Of Marketing
FitVine Wine
10-2019 - 3-2021
Brand Manager
PepsiCo
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2011
MBA
Georgetown University McDonough School of Business
2001 - 2005
BA
The George Washington University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Island Way Employees

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