Geoff Marinski

Inspirer
DISC Type : id

Director, Salesforce Platform at IBM

Austin, Texas Metropolitan Area, United States

Overview

Geoff Marinski is an executive director at IBM leading digital process transformation for sales and marketing. A graduate of Texas State University, he has a track record of driving large-scale change, notably as the CTO for IBMs enterprise-wide CRM and Salesforce platform implementation. Colleagues describe him as a rare leader who both sets strategy and executes hands-on.

Based on his engagement with professional development, Geoff appears to value mentorship and fostering talent. He has publicly expressed satisfaction in seeing the growth and potential of participants in programs hes involved with, indicating a focus on empowering the next generation of professionals.

He led the consolidation of IBMs global sales and service organizations, moving tens of thousands of employees onto a single Salesforce CRM platform.

Personality Overview

Confident & Optimistic

Generous

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Enterprise CRM Strategy
As CTO for the IBM 360 transformation, he led the strategy and delivery of the company's end-to-end CRM capabilities on the Salesforce platform.
Large-Scale Transformation
He is responsible for transforming sales, marketing, and partner ecosystem processes to drive revenue growth and productivity across a global enterprise.
Salesforce Ecosystem
He was a key decision-maker in selecting and implementing Salesforce Service Cloud and Sales Cloud for tens of thousands of users at IBM.

Media Appearances

Geoff has no verified media appearances

Work History

1-2025
Director, Salesforce Platform at IBM
1-2024 - 12-2024
Director, Digital Process Transformation - Sales, Marketing, Ecosystem at IBM
1-2022 - 12-2023
Director and CTO, IBM 360 Digital Transformation - IBM Finance and Operations at IBM
7-2020 - 12-2021
Program Director, Salesforce for IBM Support and IBM Sales - Finance and Operations at IBM
1-2017 - 7-2020
Program Director and Development Manager, Salesforce for IBM Support - CIO at IBM

Education

2010 - 2014
Bachelor of Science (B.S.) from Texas State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Salesforce Platform at IBM
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Insights For Selling To Geoff

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoff is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Geoff

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Geoff move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Geoff take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Geoff

Personality Compatibility


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