Geoff Marinski in

Geoff Marinski

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Director, Salesforce Platform at IBM
📍 Austin, Texas Metropolitan Area, United States

Geoff Marinski is an executive director at IBM leading digital process transformation for sales and marketing. A graduate of Texas State University, he has a track record of driving large-scale change, notably as the CTO for IBMs enterprise-wide CRM and Salesforce platform implementation. Colleagues describe him as a rare leader who both sets strategy and executes hands-on.

Based on his engagement with professional development, Geoff appears to value mentorship and fostering talent. He has publicly expressed satisfaction in seeing the growth and potential of participants in programs hes involved with, indicating a focus on empowering the next generation of professionals.

He led the consolidation of IBMs global sales and service organizations, moving tens of thousands of employees onto a single Salesforce CRM platform.

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Experience
27 Years
Current Role
Director, Salesforce Platform
Job Level
Mid-senior
Location
Austin, Texas Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Geoff cares about

Enterprise CRM Strategy
As CTO for the IBM 360 transformation, he led the strategy and delivery of the company's end-to-end CRM capabilities on the Salesforce platform.
Large-Scale Transformation
He is responsible for transforming sales, marketing, and partner ecosystem processes to drive revenue growth and productivity across a global enterprise.
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Career

Work history

1-2025
Director, Salesforce Platform
IBM
1-2024 - 12-2024
Director, Digital Process Transformation - Sales, Marketing, Ecosystem
IBM
1-2022 - 12-2023
Director and CTO, IBM 360 Digital Transformation - IBM Finance and Operations
IBM
7-2020 - 12-2021
Program Director, Salesforce for IBM Support and IBM Sales - Finance and Operations
IBM
1-2017 - 7-2020
Program Director and Development Manager, Salesforce for IBM Support - CIO
IBM
In the press

Media appearances

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Education
2010 - 2014
Bachelor of Science (B.S.)
Texas State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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