Geoff Soon

Enigma
DISC Type : icd

VP Revenue, APAC at Mistral AI

Singapore

Overview

Geoff is the VP of Revenue for APAC at Mistral AI, leveraging over two decades of experience in enterprise software, data cloud, and GTM strategy from leadership roles at Snowflake and Cloudera. He holds dual Bachelors degrees in Laws and Commerce from Monash University. People who have worked with him describe him as dedicated, professional, and customer-focused.

Originally from Melbourne, Australia, Geoff is a passionate advocate for technologys role in shaping the future of the APAC region. While his focus is professional, his Australian roots suggest an appreciation for the countrys vibrant culture and sporting life.

Unique fact: He was awarded APAC Regional Sales Director of the Year in 2018 for his exceptional performance and leadership at Cloudera.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Enterprise AI Adoption
He leads Mistral AI's GTM strategy in APAC, focusing on helping enterprises develop and deploy their own tailored AI systems.
Data Cloud Strategy
As the former Managing Director for Snowflake in ASEAN, he has deep expertise in leveraging data cloud platforms for business growth and digital transformation.
APAC Tech Expansion
In his roles at Mistral AI and Snowflake, he has consistently focused on building teams and strategies to capture the growth opportunities within the diverse APAC market.

Media Appearances

Geoff Soon joins Mistral AI to lead APAC expansion. Featured in CRN Asia

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Mistral AI expands in APAC with new VP hire. Featured in Tech in Asia

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Geoff Soon – VP Revenue, APAC at Mistral AI. Featured in The Org

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Work History

3-2025
VP Revenue, APAC at Mistral AI
8-2019 - 2-2025
Managing Director, ASEAN at Snowflake
11-2016 - 8-2019
Regional Sales Director - ASEAN at Cloudera
9-2014 - 11-2016
Hybrid Cloud & DC Software Lead, APJ at Cisco
12-2012 - 9-2014
Australia and NZ Sales Manager - UCS Director at Cisco

Education

1993 - 1997
Bachelors of Laws and Bachelor of Commerce from Monash University
1984 - 1992
High School from Wesley College, Melbourne

More Information

Social Presence :

Prographics :

Exp : 26 Location : Singapore Job Level : Senior Designation : VP Revenue, APAC at Mistral AI
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Insights For Selling To Geoff

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoff is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Geoff

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Geoff move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Geoff take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Geoff

Personality Compatibility


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