Geoffrey Fisher

Sharpshooter
DISC Type : DC

Principal at ESG VELOCITY

Canada

Overview

Geoffrey Fisher is a specialist in commercializing cleantech and sustainable materials, guiding startups from launch to multi-million dollar sales. Described as a "pure professional" with impeccable follow-through, he holds an engineering degree from McMaster University and is a Certified Sustainability (ESG) Practitioner.

His entrepreneurial drive led him to found maltoro, an e-commerce clothing brand. The venture focused on creating a lifestyle brand with protective, flame-resistant apparel for individuals in high-risk professions like firefighters, military special forces, and oil & gas workers, demonstrating a passion for niche product innovation.

He once founded a clothing brand that developed flame-resistant apparel with a "cool factor" for people in dangerous jobs.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Precise But Practical

They are not always relationship oriented.  They take a lot of pride in personal achievements. They respond better to strong and respectful interactions.

Topics They Care About

Sustainable Materials
His career focuses on commercializing breakthrough sustainable materials, including leading the global adoption of nanocellulose innovations at a previous startup.
Cleantech Commercialization
His current role at ESG VELOCITY is dedicated to accelerating early-stage commercialization and navigating adoption barriers for cleantech and deep tech startups.
ESG Strategy
Holds multiple certifications in ESG, Carbon Reduction, and Sustainability Leadership, reflecting a deep professional commitment to these principles in business.

Media Appearances

Geoffrey has no verified media appearances

Work History

12-2022
Principal at ESG VELOCITY
7-2017 - 12-2025
Director of Business Development at Performance BioFilaments
6-2016 - 5-2017
Business Development Manager - Government & Industrial at FELLFAB®
5-2015 - 6-2016
Founder at maltoro
6-2012 - 3-2015
Sales Manager at TenCate Protective Fabrics Americas

Education

1993 - 1998
Bachelor of Engineering from McMaster University
5-2023 - 7-2023
Executive Education from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 27 Location : Canada Job Level : Senior Designation : Principal at ESG VELOCITY
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Insights For Selling To Geoffrey

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoffrey is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Geoffrey

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Geoffrey move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Geoffrey take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Geoffrey

Personality Compatibility


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