Geoffrey Harmuth CA(SA)

Critic
DISC Type : C

Group CFO at Assett Group Services Pty Ltd

Macquarie Park, New South Wales, Australia

Overview

Geoffrey is a Chartered Accountant and the Group CFO at Assett Group Services, leveraging a strong background in financial leadership. He previously founded and served as CEO of Lifedocs, a tech firm focused on simplifying estate planning. He earned a Bcom (Hons) from the University of Pretoria and began his career at PwC.

He has a demonstrated passion for applying technology to solve complex problems within the financial services and estate planning sectors. Geoffrey has experience in diverse industries, including corporate finance and telecommunications, and has a background in developing financial and project management applications.

Unique fact: Geoffrey received the PwC Experience Award for being singled out by his peers for demonstrating exemplary client service and teamwork.

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Financial Technology
As the co-founder and CEO of Lifedocs, he developed a digital system to centralize and simplify estate planning for financial advisors and their clients.
Estate Planning
He co-founded Lifedocs to address the challenge of families being unprepared for emergencies and death, aiming to make people "estate ready".
Business Rescue
His experience as Managing Director at HF Concepts included direct involvement in liquidations and business rescue operations.

Media Appearances

Geoffrey has no verified media appearances

Work History

9-2023
Group CFO at Assett Group Services Pty Ltd
7-2021
Chief Executive Officer at Lifedocs
4-2017 - 11-2025
Managing Director at HF Concepts
1-2014 - 2-2021
Finance Director at Plumbing Johannesburg
1-2011 - 12-2013
Article clerk at PwC South Africa

Education

2006 - 2010
Bcom (Hons) (CTA) from University of Pretoria
2001 - 2005
Education details unavailable from Sasolburg High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Macquarie Park, New South Wales, Australia Job Level : Leadership Designation : Group CFO at Assett Group Services Pty Ltd
URL has been copied!

Insights For Selling To Geoffrey

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoffrey is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Geoffrey

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Geoffrey move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Geoffrey take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Geoffrey

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.