Georg Gruber

Go-getter
DISC Type : d

Chairman at Nando's Grocery International Limited

Bath, England, United Kingdom

Overview

Georg Gruber is the Chairman of Nandos Grocery International, leveraging extensive experience from P&G and Cadbury Schweppes. A B. COM graduate from Rhodes University, he has broad expertise in strategy, marketing, and M&A within the FMCG and retail sectors. People who have worked with him describe him as passionate, visionary, and a world-class executive.

He is passionate about growing sustainable, consumer-facing businesses that are culture-led. This interest extends to his personal life, where he supports environmental initiatives like reforestation projects instead of participating in consumer sales events like Black Friday. He is also an advisor in the commercial growth and transformation space for other businesses.

His core mission at Nandos is to nurture the love for PERi-PERi in order to change lives.

Personality Overview

Decisive

Self-Confident

Challenger

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Sustainable Business
His career focuses on growing sustainable, purpose-led businesses, and he personally advocates for environmental causes like reforestation.
Brand Development
Has a long history of building major consumer brands at P&G, Cadbury, and Nando's, and actively shares content related to brand building.
F&B Startups
Serves as executive chairman for challenger brands like Remeo Gelato and Humble Warrior, indicating a passion for scaling new ventures in the food and drink space.

Media Appearances

Georg has no verified media appearances

Work History

1-2025
Chairman at Nando's Grocery International Limited
3-2011 - 1-2025
CEO Global Grocery at Nando's Group Limited
9-2009 - 3-2011
Managing Director & Partner - Europe at Weben Partners
1-2006 - 4-2010
Managing Director & Partner - Africa Middle East at Weben Partners
12-2002 - 12-2005
Director - Sugar & Gum Confectionery for Southern Africa at Cadbury plc.

Education

2002 - 2002
Executive Education - Marketing & Sales from INSEAD
1985 - 1990
B.COM from Rhodes University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Bath, England, United Kingdom Job Level : N/A Designation : Chairman at Nando's Grocery International Limited
URL has been copied!

Insights For Selling To Georg

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georg is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Georg

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Georg move?

  • Their decision making speed is somewhere in the middle.
  • Can Georg take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Georg

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.