Ben Hallam

Critic
DISC Type : C

Managing Director at The Tracklement Company Limited | B Corp

Bath, England, United Kingdom

Overview

Ben Hallam is an FMCG professional and the Managing Director of The Tracklement Company, a B Corp. With extensive experience in senior commercial roles at companies like Yeo Valley, he has a proven track record in building growth strategies. He holds a Bachelors degree from Harper Adams University.

Ben is a vocal advocate for sustainable and ethical business, frequently highlighting his companys B Corp values and environmental credentials. He is passionate about supporting British growers and has participated in industry roundtables focused on tackling food waste and promoting business as a force for good.

He has dedicated over two decades of his career to the food and drink industry, with a focus on sustainable practices.

Personality Overview

Objective Thinker

Negotiator

Precise

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

B Corp Movement
As the Managing Director of a certified B Corp, he actively participates in movement events and champions using business as a force for good.
Sustainable Business
He frequently posts about his company's environmental credentials, such as using 100% green electricity and 100% wastewater treatment, reflecting a core professional value.
Supporting British Growers
His social media activity includes strong support for local British agriculture, aligning with his company's ethos.

Media Appearances

Ben has no verified media appearances

Work History

7-2025
Managing Director at The Tracklement Company Limited | B Corp
1-2020 - 7-2025
Commercial Director at The Tracklement Company Limited | B Corp
2-2017 - 1-2020
Head of Fruit & Ingredients at Yeo Valley Farms (Production) Ltd
11-2014 - 2-2017
Head of Group Development at Yeo Valley Farms (Production) Ltd
11-2011 - 9-2014
Head of Commercial at Yeo Valley Farms (Production) Ltd

Education

1997 - 2001
Bachelor's degree from Harper Adams University
1995 - 1997
Education details unavailable from Aylesbury Grammar School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bath, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at The Tracklement Company Limited | B Corp
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ben

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ben take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ben

Personality Compatibility


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