George Kew

Questioner
DISC Type : c

Director & General Manager - Brazil at Goodwin PLC

Toronto, Ontario, Canada

Overview

George Kew is the Managing Director for South America at Goodwin Pumps, focusing on business development within the mining industry. With a background as an Electrical Engineer and a degree in Finance, he has a history of managing companies in the Oil & Gas and Electric Utility sectors across Latin America.

He is fluent in English, Spanish, and Portuguese, which he utilizes to manage regional business partners and new project opportunities. His career has consistently involved navigating the complex economic and political environments of various South American countries, demonstrating a deep professional focus on the region.

Unique fact: He combines an engineers training with a degree in Finance and Administration.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Heavy Slurry Pumping
His recent focus is promoting specialized submersible pumps for handling heavy slurries with high solids content, specifically for the mining industry's most demanding applications.
Latin American Mining
He is responsible for developing new mining project opportunities throughout Latin America and recently promoted his company's participation in the Argentina Mining conference.
Business in South America
[Predicted] His career demonstrates a long-standing expertise in navigating the complex financial, operational, and political challenges of doing business in South American markets.

Media Appearances

George has no verified media appearances

Work History

2-2014
Director & General Manager - Brazil at Goodwin PLC
2008 - 2012
Corporate Consultant at Independent Consultant
5-2007 - 8-2008
Manager at Tecnoconsult S.A
1-2004 - 3-2007
Corporate Planning Director at C.A. La Electricidad de Caracas
1-2000 - 12-2003
Distribution business unit adminitrator & performance at C.A. Electricidad de Caracas

Education

1999 - 2000
Finance and Business School from Universidad Metropolitana (VE)
1993 - 1998
Electrical Engineer from Universidad Simón Bolívar

More Information

Social Presence :

Prographics :

Exp : 35 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Director & General Manager - Brazil at Goodwin PLC
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from George

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can George take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And George

Personality Compatibility


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