George Llorens

Questioner
DISC Type : c

Co-Founder at Innovate MR

Los Angeles, California, United States

Overview

George Llorens is a Co-Founder and Board Member at Innovate MR, a market research company acquired by CIVC Partners. He is an experienced entrepreneur with deep expertise in business planning, sales, and strategy within the digital sampling industry. Colleagues describe him as an exceptional leader, coach, and motivator.

Beyond his entrepreneurial ventures, George highly values personal connections, celebrating long-standing friendships as priceless. He actively shares professional opportunities and recommends services within his network, indicating a commitment to mutual success and community building.

He is considered a pioneer in the modern digital sampling industry, having co-created the influential uSamp and goZing panels before co-founding Innovate MR.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Market Research Innovation
As a Co-Founder of multiple market research and sampling firms like Innovate MR and uSamp, he is a pioneer in the digital sampling industry.
B2B Respondent Quality
His company recently partnered with Ivy Exec to deliver more "REAL" B2B respondents, addressing a specific client demand for vetted participant access.
Team Building & Coaching
Described as the "definition of a coach" in recommendations and frequently posts about his growing team, highlighting his focus on leadership and motivation.

Media Appearances

George has no verified media appearances

Work History

4-2014
Co-Founder at Innovate MR
2-2010 - 3-2014
EVP, Head of Global Sales at United Sample Pvt. Ltd.
2-2009 - 2-2010
Senior Vice President Global Sales at mPOINT, Inc.
4-2003 - 2-2009
Regional Vice President at Greenfield Online
District Manager - Major Accounts at ADP

Education

1990 - 1993
Education details unavailable from University of Connecticut
1985 - 1988
Education details unavailable from Staples High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder at Innovate MR
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from George

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will George move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can George take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And George

Personality Compatibility


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