George Llorens in

George Llorens

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Co-Founder at Innovate MR
📍 Los Angeles, California, United States

George Llorens is a Co-Founder and Board Member at Innovate MR, a market research company acquired by CIVC Partners. He is an experienced entrepreneur with deep expertise in business planning, sales, and strategy within the digital sampling industry. Colleagues describe him as an exceptional leader, coach, and motivator.

Beyond his entrepreneurial ventures, George highly values personal connections, celebrating long-standing friendships as priceless. He actively shares professional opportunities and recommends services within his network, indicating a commitment to mutual success and community building.

He is considered a pioneer in the modern digital sampling industry, having co-created the influential uSamp and goZing panels before co-founding Innovate MR.

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Experience
22 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

How George shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics George cares about

Market Research Innovation
As a Co-Founder of multiple market research and sampling firms like Innovate MR and uSamp, he is a pioneer in the digital sampling industry.
B2B Respondent Quality
His company recently partnered with Ivy Exec to deliver more "REAL" B2B respondents, addressing a specific client demand for vetted participant access.
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Career

Work history

4-2014
Co-Founder
Innovate MR
2-2010 - 3-2014
EVP, Head of Global Sales
United Sample Pvt. Ltd.
2-2009 - 2-2010
Senior Vice President Global Sales
mPOINT, Inc.
4-2003 - 2-2009
Regional Vice President
Greenfield Online
District Manager - Major Accounts
ADP
In the press

Media appearances

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Education
1990 - 1993
Education details unavailable
University of Connecticut
1985 - 1988
Education details unavailable
Staples High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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