George Serventi in

George Serventi

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Senior Social Media and Content Manager at Liberty.
📍 London, England, United Kingdom

George Serventi is a social media and content leader who has developed brand strategies for Liberty, Soho House, and MATCHESFASHION. He specializes in amplifying creative communities and artists through dynamic digital storytelling. A graduate of Central Saint Martins, he has a proven record of driving significant audience growth and engagement on social platforms.

Outside of his corporate roles, George is a passionate artist and fashion journalist, having written for publications like LOVE, DAZED, and i-D. He creates subversive textile art, specifically quilts, that are inspired by meme culture and challenge the pressures of modern work life, which he has showcased in exhibitions.

Unique fact: George was nominated by the British Fashion Council as one of the 100 New Wave Creatives.

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Experience
8 Years
Current Role
Senior Social Media and Content Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics George cares about

Brand Storytelling
He spearheads content strategies focused on telling the stories of artists, makers, and visionaries associated with brands like Liberty, aiming to create deeper community connections.
Textile Art
His personal passion is making quilts, which he calls 'discomforters'. His work subverts the traditional craft by incorporating themes from internet and meme culture.
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Career

Work history

10-2023
Senior Social Media and Content Manager
Liberty.
1-2022 - 10-2023
Global Social Media Manager
Soho House & Co
1-2018 - 1-2022
Social Media Editor
MATCHESFASHION
9-2017 - 10-2023
Creative Consultant
Freelance
In the press

Media appearances

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Education
Bachelor's degree
Central Saint Martins, University of The Arts London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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