George Serventi

Enthusiast
DISC Type : i

Senior Social Media and Content Manager at Liberty.

London, England, United Kingdom

Overview

George Serventi is a social media and content leader who has developed brand strategies for Liberty, Soho House, and MATCHESFASHION. He specializes in amplifying creative communities and artists through dynamic digital storytelling. A graduate of Central Saint Martins, he has a proven record of driving significant audience growth and engagement on social platforms.

Outside of his corporate roles, George is a passionate artist and fashion journalist, having written for publications like LOVE, DAZED, and i-D. He creates subversive textile art, specifically quilts, that are inspired by meme culture and challenge the pressures of modern work life, which he has showcased in exhibitions.

Unique fact: George was nominated by the British Fashion Council as one of the 100 New Wave Creatives.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Storytelling
He spearheads content strategies focused on telling the stories of artists, makers, and visionaries associated with brands like Liberty, aiming to create deeper community connections.
Textile Art
His personal passion is making quilts, which he calls 'discomforters'. His work subverts the traditional craft by incorporating themes from internet and meme culture.
Community Amplification
Both at Liberty and Soho House, his work has centered on developing and scaling global communities through curated content and localized social media strategies.

Media Appearances

George has no verified media appearances

Work History

10-2023
Senior Social Media and Content Manager at Liberty.
1-2022 - 10-2023
Global Social Media Manager at Soho House & Co
1-2018 - 1-2022
Social Media Editor at MATCHESFASHION
9-2017 - 10-2023
Creative Consultant at Freelance

Education

Bachelor's degree from Central Saint Martins, University of The Arts London

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Social Media and Content Manager at Liberty.
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from George

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will George move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can George take some risk or not?

  • They can take some low-probability risks if needed.

You And George

Personality Compatibility


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