Georgia Hudson

Evaluator
DISC Type : scd

Marketing Director, JAPAC at Partnerize

Greater Sydney Area, Australia

Overview

Georgia Hudson is the Marketing Director for JAPAC at Partnerize, specializing in B2B technology and partner marketing. With a background including roles at Trustpilot and BigCommerce, she drives brand growth and commercial targets across the APAC region. People who have worked with her describe her as strategic, creative, and highly proficient, with strong executional excellence.

Outside of her technology focus, Georgia maintains a connection to the fashion and beauty world, an interest that started with her early career in PR and marketing for the fashion label CAMILLA AND MARC. Her professional interests extend to major beauty and media companies like SEPHORA and IMG.

A former colleague noted Georgias unique, early-career ability to identify problems and seek out technological solutions to solve them.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Marketing
Her recent professional focus is on the impact of AI, discussing topics like the "Zero-Click Era" and the need for new attribution models to prove publisher value.
Partner Marketing
A core theme of her career, with recommendations citing her as one of the best in the field. Her work involves driving growth through strategic partnerships.
APAC Market Growth
As Marketing Director for JAPAC, her role is centered on enabling sales and expanding the company's brand presence and commercial success within the Asia-Pacific region.

Media Appearances

Georgia has no verified media appearances

Work History

4-2024
Marketing Director, JAPAC at Partnerize
2-2023 - 4-2024
Head of Marketing & Communications, APAC at Trustpilot
9-2021 - 2-2023
Partner Marketing Manager at BigCommerce
12-2019 - 9-2021
Marketing Specialist - APAC at BigCommerce
2-2019 - 12-2019
PR & Marketing Executive at CAMILLA AND MARC

Education

2012 - 2016
Bachelor of Communication (Media Arts and Production) and International Studies from University of Technology Sydney
2005 - 2010
Higher School Certificate from Frensham School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Marketing Director, JAPAC at Partnerize
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Insights For Selling To Georgia

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Georgia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Georgia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Georgia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Georgia

Personality Compatibility


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