Georgia McIntyre

Go-getter
DISC Type : d

Head of Growth, NerdWallet Advisory, LLC at NerdWallet

Boston, Massachusetts, United States

Overview

Georgia is the Head of Growth at NerdWallet, specializing in fintech and consumer finance. She previously led marketing for health-tech startup Ness, launching its credit card platform. Her expertise is informed by her unique Colgate University education in Environmental Economics, Computer Science, and Art History.

Outside of work, Georgia is a passionate artist with a focus on ceramics and fiber arts. She sells her handmade creations, including custom rugs and crochet pieces, through her personal Etsy shop, a passion that stems from her studies in art while in school.

She runs an active online shop called GmacsArt, where she sells her own unique, handmade ceramics and tufted rugs.

Personality Overview

Fast-Paced

Self-Confident

Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Growth Marketing
Her current role is Head of Growth at NerdWallet, and she was previously Head of Marketing at Ness, showing a clear career focus on growth strategies.
Fintech & Credit
Her career is centered in fintech at NerdWallet, and she helped build a credit card platform at her previous role with Ness.
Health & Wellness Tech
As the former marketing head at Ness, she was instrumental in the company's $15. 5M seed round and the launch of its health and wellness platform.

Media Appearances

Georgia has no verified media appearances

Work History

11-2023
Head of Growth, NerdWallet Advisory, LLC at NerdWallet
9-2022 - 11-2023
Category Manager, New Markets at NerdWallet
11-2021 - 9-2022
Head Of Marketing at Ness
7-2021 - 11-2021
Marketing Lead at Ness
1-2021 - 7-2021
Organic Growth - Small Business at NerdWallet

Education

2012 - 2016
Environmental Economics and Computer Science; Art and Art History from Colgate University
2009 - 2012
Education details unavailable from The Rivers School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of Growth, NerdWallet Advisory, LLC at NerdWallet
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Insights For Selling To Georgia

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Georgia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Georgia move?

  • Their decision making speed is somewhere in the middle.
  • Can Georgia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Georgia

Personality Compatibility


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