Georgie Sykes

Energizer
DISC Type : I

Group Account Director at Collective

United Kingdom

Overview

Georgie Sykes is a Group Account Director at Collective, specializing in creating impactful marketing solutions for the luxury automotive and transport sectors. She has driven growth for global brands like Bentley, Porsche, and Volvo. Georgie holds a Bachelor of Arts in Criminology from the University of the West of England and a Mini MBA in Marketing.

Outside of work, Georgie is an accomplished athlete with a history of competing in equestrian events and rowing at a national level for her university. She is now focused on open-water swimming and has a passion for community involvement, having previously co-founded a charity fundraising initiative.

Unique fact: Georgie co-founded Keko Kares, a fundraising initiative to support local charities.

Personality Overview

Informal

Relationship Oriented

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Luxury Auto Marketing
Her career is built on managing brand communications and campaigns for prestigious automotive clients like Bentley, Porsche, and Volvo.
Team Leadership
She is actively building her team at Collective, with recent hiring for key roles like Account Manager and Senior Project Manager.
Client Partnerships
Focuses on building strong agency-client relationships, positioning herself as a trusted partner and brand guardian for her accounts.

Media Appearances

Georgie has no verified media appearances

Work History

11-2024
Group Account Director at Collective
10-2023 - 11-2024
Account Director at Collective
5-2021 - 10-2023
Account Director at Havas CX helia
1-2019 - 4-2021
Account Director at Keko London
8-2018 - 12-2018
Senior Account Manager at Keko London

Education

2010 - 2013
Bachelor of Arts (BA) from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Group Account Director at Collective
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Insights For Selling To Georgie

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Georgie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Georgie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Georgie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Georgie

Personality Compatibility


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