Mike Watkins in

Mike Watkins

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Head of Retailer and Business Insight NIQ at NielsenIQ
📍 Greater Oxford Area, United Kingdom

Mike Watkins is the Head of Retailer and Business Insight at NIQ, drawing on over 30 years of experience in the retail and marketing information services industry. A Loughborough University graduate, he is an expert in retail consultancy and shopper research, helping clients navigate the fast-changing world of global retailing.

His data-driven analysis on UK supermarket performance is frequently featured in major retail and business publications, establishing him as a prominent industry commentator and a member of the KPMG Retail Think Tank.

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Experience
36 Years
Current Role
Head of Retailer and Business Insight NIQ
Job Level
Mid-senior
Location
Greater Oxford Area, United Kingdom
Personality Overview

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Priorities

Topics Mike cares about

UK Grocery Market
Regularly provides expert commentary and data analysis on UK supermarket sales performance, inflation, and competitive dynamics for major industry publications.
Shopper Behavior
Analyzes shifts in consumer spending, such as the move to private labels and more frequent, smaller shopping trips, to understand underlying motivations and trends.
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Career

Work history

3-2021
Head of Retailer and Business Insight NIQ
NielsenIQ
9-2005 - 3-2021
Head of Retailer and Business Insight
Nielsen
7-1997 - 9-2005
Senior Manager, Retailer Services
Nielsen
2-1989 - 7-1997
Business Manager
Nielsen
Retail Systems Coordinator
Anglia Regional Co operative Society
In the press

Media appearances

Mike Watkins, Head of Retailer & Business Insight, NielsenIQ on .... Featured in YouTube
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Mike Watkins, Head of Retailer & Business Insight, NielsenIQ .... Featured in YouTube
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Education
1979 - 1982
Bachelor's degree
Loughborough University
1971 - 1979
Education details unavailable
Monmouth School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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