Mike Watkins

Questioner
DISC Type : c

Head of Retailer and Business Insight NIQ at NielsenIQ

Greater Oxford Area, United Kingdom

Overview

Mike Watkins is the Head of Retailer and Business Insight at NIQ, drawing on over 30 years of experience in the retail and marketing information services industry. A Loughborough University graduate, he is an expert in retail consultancy and shopper research, helping clients navigate the fast-changing world of global retailing.

His data-driven analysis on UK supermarket performance is frequently featured in major retail and business publications, establishing him as a prominent industry commentator and a member of the KPMG Retail Think Tank.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

UK Grocery Market
Regularly provides expert commentary and data analysis on UK supermarket sales performance, inflation, and competitive dynamics for major industry publications.
Shopper Behavior
Analyzes shifts in consumer spending, such as the move to private labels and more frequent, smaller shopping trips, to understand underlying motivations and trends.
Private Label Growth
Identifies the increasing market share of private label goods as a significant, structural shift in the European retail landscape, driven by both discounters and consumer choice.

Media Appearances

Mike Watkins, Head of Retailer & Business Insight, NielsenIQ on .... Featured in YouTube

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Mike Watkins, Head of Retailer & Business Insight, NielsenIQ .... Featured in YouTube

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Mike Watkins, Head of Retailer & Business Insight, NielsenIQ on .... Featured in YouTube

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Work History

3-2021
Head of Retailer and Business Insight NIQ at NielsenIQ
9-2005 - 3-2021
Head of Retailer and Business Insight at Nielsen
7-1997 - 9-2005
Senior Manager, Retailer Services at Nielsen
2-1989 - 7-1997
Business Manager at Nielsen
Retail Systems Coordinator at Anglia Regional Co operative Society

Education

1979 - 1982
Bachelor's degree from Loughborough University
1971 - 1979
Education details unavailable from Monmouth School

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Head of Retailer and Business Insight NIQ at NielsenIQ
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mike take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mike

Personality Compatibility


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