Georgina Rodríguez

Commander
DISC Type : D

Marketing Director at INVEX

Mexico City, Mexico

Overview

Georgina is the Marketing Director at INVEX with over 13 years of experience driving omnichannel growth for major financial-services brands. She has a Master in Business and Technology and is recognized as a top emerging talent in Latin America. People who have worked with her describe her as committed and a great professional.

She is passionate about empowering people and fostering a culture of agile experimentation and collaboration. Georgina focuses on creating a positive, transformative work environment, leading team-building activities designed to strengthen communication, energy, and teamwork.

Unique fact: In 2024, she was named one of the "40 emerging talents in the marketing industry in Latin America. "

Personality Overview

Decisive

Very Quick

Impact-Driven

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Brand Transformation
Led the comprehensive brand rollout for Grupo Coppel across 1, 300 touchpoints, a project she found deeply transformative and exciting.
Team Leadership
Focuses on coaching cross-functional teams and fostering a positive culture. She is passionate about empowering people to do their best work every day.
Customer Lifecycle
At HSBC, she steered end-to-end customer communications and redesigned the new-customer onboarding journey to accelerate conversion and retention.

Media Appearances

Georgina has no verified media appearances

Work History

11-2025
Marketing Director at INVEX
4-2024 - 11-2025
Associate Director, Marketing Strategy & Planning BanCoppel at Coppel
10-2022 - 4-2024
Associate Director, Customer Lifecycle Marketing at HSBC
1-2017 - 10-2022
Marketing Manager at HSBC
9-2016 - 1-2017
Assistant Manager Corporate Communications at Walmart

Education

4-2024 - 1-2026
Master in Business and Technology from Collective Academy
Diplomado en Mercadotecnia from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Marketing Director at INVEX
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Insights For Selling To Georgina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Georgina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Georgina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Georgina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Georgina take some risk or not?

  • The risks don’t matter much to them.

You And Georgina

Personality Compatibility


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