Georgina Rodríguez in

Georgina Rodríguez

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Marketing Director at INVEX
📍 Mexico City, Mexico

Georgina is the Marketing Director at INVEX with over 13 years of experience driving omnichannel growth for major financial-services brands. She has a Master in Business and Technology and is recognized as a top emerging talent in Latin America. People who have worked with her describe her as committed and a great professional.

She is passionate about empowering people and fostering a culture of agile experimentation and collaboration. Georgina focuses on creating a positive, transformative work environment, leading team-building activities designed to strengthen communication, energy, and teamwork.

Unique fact: In 2024, she was named one of the "40 emerging talents in the marketing industry in Latin America. "

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Experience
10 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

How Georgina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Georgina cares about

Brand Transformation
Led the comprehensive brand rollout for Grupo Coppel across 1, 300 touchpoints, a project she found deeply transformative and exciting.
Team Leadership
Focuses on coaching cross-functional teams and fostering a positive culture. She is passionate about empowering people to do their best work every day.
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Career

Work history

11-2025
Marketing Director
INVEX
4-2024 - 11-2025
Associate Director, Marketing Strategy & Planning BanCoppel
Coppel
10-2022 - 4-2024
Associate Director, Customer Lifecycle Marketing
HSBC
1-2017 - 10-2022
Marketing Manager
HSBC
9-2016 - 1-2017
Assistant Manager Corporate Communications
Walmart
In the press

Media appearances

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Education
4-2024 - 1-2026
Master in Business and Technology
Collective Academy
Diplomado en Mercadotecnia
Tecnológico de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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