Geraldine Carter in

Geraldine Carter

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Founder, Owner, Business Coach at Geraldine Carter, LLC
📍 Ketchum, Idaho, United States

Geraldine Carter is a business coach who helps CPAs reduce their work hours without sacrificing profit. A Cornell University engineering graduate, she authored "Down to 40 Hours" and hosts the "Business Strategy for CPAs" podcast. She previously co-founded and grew the non-profit Climate Ride to a 7-figure operation.

Based in Idaho, Geraldine is an avid mountain biker and skier with an adventurous spirit, having guided luxury travel across 50+ countries. She enjoys spending time with her two children and has completed multiple marathons and an Ironman. Her work is driven by a passion for environmental causes.

Unique fact: Before coaching accountants, Geraldines passion for environmental issues led her to co-found an organization that has raised millions for climate change through endurance events.

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Experience
18 Years
Current Role
Founder, Owner, Business Coach
Job Level
Leadership
Location
Ketchum, Idaho, United States
Personality Overview

How Geraldine shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Geraldine cares about

CPA Work-Life Balance
Her entire business model and book, "Down to 40 Hours, " focuses on helping overworked CPAs reclaim their time and create firms they love.
Value Pricing
She frequently speaks and writes about moving CPAs from hourly billing to value-based pricing to better capture the worth of their services.
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Career

Work history

1-2016
Founder, Owner, Business Coach
Geraldine Carter, LLC
1-2015 - 11-2022
Business Coach for solo CPAs and small firms
Geraldine Carter, LLC
1-2015 - 12-2020
Business Coach for CPAs and Host of the Smart Strategy for CPAs podcast
Geraldine Carter, LLC
3-2017 - 11-2019
Certified Professional Coach
BetterUp
1-2008 - 3-2014
CFO, Co-Founder and Director
Climate Ride
In the press

Media appearances

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Education
1993 - 1998
Bachelor of Science (B.S.)
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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