Gerard Rivera

Pioneer
DISC Type : ids

Chief Executive Officer at RIS Rx

Newport Beach, California, United States

Overview

Gerard Rivera is the Co-Founder and CEO of RIS Rx, a healthcare technology company focused on preventing gross-to-net revenue leakage in patient affordability programs. A Doctor of Pharmacy from Loma Linda University, he leverages his firsthand experience as a pharmacy owner to solve systemic industry challenges.

Based in Southern California, Gerard is deeply invested in his professional community. He contributes to the industrys future by serving as adjunct faculty at three universities—USC, Chapman University, and his alma mater, Loma Linda University—mentoring the next generation of pharmacy professionals.

Unique fact: He founded a technology company to eliminate the same financial waste in patient assistance programs he witnessed while running his own pharmacy.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

GTN Leakage
He founded RIS Rx to solve Gross-to-Net revenue leakage in pharmaceutical programs, a topic he frequently discusses as a critical industry blind spot.
Patient Affordability
He is motivated by seeing patients abandon prescriptions due to cost and aims to ensure financial assistance programs effectively reach those in need.
Pharmacy Operations
His background includes running high-volume retail stores and owning a pharmacy, giving him deep insight into point-of-care challenges.

Media Appearances

Gerard has no verified media appearances

Work History

4-2020
Chief Executive Officer at RIS Rx
1-2016
Adjunct Faculty at USC School of Pharmacy
1-2014
Adjunct Faculty at Loma Linda University
11-2017
Adjunct Professor at Chapman University School of Pharmacy
8-2012 - 10-2023
Chief Executive Officer at Pacific Pharmacy Group

Education

2007 - 2011
Doctor of Pharmacy (PharmD) from Loma Linda University
2002 - 2006
Bachelor of Science (BS) from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 13 Location : Newport Beach, California, United States Job Level : Leadership Designation : Chief Executive Officer at RIS Rx
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Insights For Selling To Gerard

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerard is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Gerard

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Gerard move?

  • They are generally fast movers and can take quick decisions
  • Can Gerard take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Gerard

Personality Compatibility


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