Gershom Polanco

Examiner
DISC Type : cs

Chief Marketing Officer at United Mortgage Corp.

New York City Metropolitan Area, United States

Overview

Gershom has no verified overview

Personality Overview

Status Quo Seeker

Late Adopter

Unexpressive

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Gershom has no verified topics they care about

Media Appearances

Gershom has no verified media appearances

Work History

12-2023
Chief Marketing Officer at United Mortgage Corp.
8-2009
Founding Partner at Ocu Agency
11-2022 - 12-2023
Branch Manager at Cardinal Financial Company, Limited Partnership
8-2022 - 11-2022
Regional Branch Manager at Nationwide Mortgage Bankers, Inc.
10-2020 - 8-2022
Regional Manager at Intercontinental Capital Group

Education

Education details unavailable from Lehman College

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing Officer at United Mortgage Corp.
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Insights For Selling To Gershom

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gershom is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Gershom

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gershom move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Gershom take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Gershom

Personality Compatibility


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