Ghassan Dreibi

Sharpshooter
DISC Type : CD

Cyber Security Director, Americas Service Providers and Latin America at Cisco

Fort Lauderdale, Florida, United States

Overview

As Ciscos Cyber Security Director for Americas Service Providers and Latin America, Ghassan Dreibi leverages over 17 years of experience to lead regional security strategy. Colleagues describe him as self-motivated and results-oriented. He holds a Bachelors degree from Universidade São Judas Tadeu.


He has created and appeared in several seminars and videos focusing on the Latin American security market, which are available through Ciscos communities.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They do not care very much about building rapport or relationships.  They respond better to strong and respectful interactions. They are less concerned about the product and more about its potential impact.

Topics They Care About

LATAM Security Market
He is responsible for developing and implementing Cisco's cybersecurity strategy across Latin America, focusing on regional trends, challenges, and go-to-market plans.
Advanced Threat Detection
Frequently posts about the capabilities of platforms like Cisco XDR and Cisco HyperShield, emphasizing real-time threat identification and cross-domain telemetry.
AI in Cybersecurity
Shares insights on the adoption of AI in the security sector, particularly in Brazil, and discusses concerns regarding data privacy and security.

Media Appearances

Ghassan has no verified media appearances

Work History

9-2020
Cyber Security Director, Americas Service Providers and Latin America at Cisco
10-2017 - 9-2020
Regional Sales Operations Manager at Cisco
8-2017 - 9-2020
Cybersecurity Operation Director LATAM at Cisco
Channel Manager at Check Point Software Technologies

Education

1989 - 1993
Bachelor's degree from Universidade São Judas Tadeu
1988 - 1992
Bachelor of Science (B.S.) from Universidade São Judas Tadeu

More Information

Social Presence :

Prographics :

Exp : 8 Location : Fort Lauderdale, Florida, United States Job Level : Mid-senior Designation : Cyber Security Director, Americas Service Providers and Latin America at Cisco
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Insights For Selling To Ghassan

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ghassan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ghassan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ghassan move?

  • If convinced, they can reach decisions quite fast.
  • Can Ghassan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ghassan

Personality Compatibility


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