Ghianda Boykin

Initiator
DISC Type : Di

Principal Campaign Marketing Manager - North America Field Marketing at Axway

United States

Overview

Ghianda has no verified overview

Personality Overview

Conviction Driven

Confident

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Ghianda has no verified topics they care about

Media Appearances

Ghianda has no verified media appearances

Work History

4-2025
Principal Campaign Marketing Manager - North America Field Marketing at Axway
2-2023 - 7-2025
Principal Marketing Manager, Customer Marketing & Advocacy, North America at Axway
7-2021 - 2-2023
Senior Customer Marketing and Advocacy Specialist, Global at Axway
12-2020 - 7-2021
Senior Marketing Specialist at Children's Health
10-2019 - 12-2020
Marketing Specialist at Children's Health

Education

2013 - 2015
Master of Business Administration - MBA from Satish & Yasmin Gupta College of Business
2009 - 2013
Bachelor of Arts in Comparative Literature from The University of Dallas

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Mid-senior Designation : Principal Campaign Marketing Manager - North America Field Marketing at Axway
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Insights For Selling To Ghianda

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ghianda is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ghianda

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ghianda move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ghianda take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ghianda

Personality Compatibility


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