Gillian A.

Enthusiast
DISC Type : i

VP Brand Marketing, Asia Pacific & Latin America (APLA) at Nike

Portland, Oregon, United States

Overview

Gillian is the Vice President of Brand Marketing for Asia Pacific & Latin America at Nike. An energetic, globally-minded executive, she excels at integrating consumer insights and digital innovation into compelling marketing programs. She is a graduate of Brown University and holds an MBA from the University of Torontos Rotman School of Management.

Described by colleagues as dedicated and well-rounded, Gillian has a passion for empowering the next generation of marketing leaders. During her time at university, she served as the president of the Business Design Club and was known for mentoring other students.

Unique fact: Gillian was specifically chosen to lead and shape the strategy for Nikes first-ever membership and loyalty program in North America.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Strategic Brand Vision
Her core focus is envisioning and activating brand vision across the entire marketing funnel to exceed business expectations.
Developing Talent
Expresses a strong passion for empowering the next generation of marketing leaders and growing a pipeline of high-performance talent.
Consumer Loyalty
She led the launch of Nike's first membership offense in North America, focusing on cultivating a vibrant membership community.

Media Appearances

Gillian A. - VP Brand Marketing, Asia Pacific & Latin America (APLA) – Nike Org Chart. Featured in TheOrg

See Now

Work History

3-2025
VP Brand Marketing, Asia Pacific & Latin America (APLA) at Nike
3-2024
VP Men's Brand Marketing, North America at Nike
11-2021 - 5-2024
VP Consumer Direct Marketing, North America at Nike
1-2020 - 11-2021
Senior Director Digital Brand, Consumer Direct Marketing at Nike
9-2017 - 1-2020
Senior Director, Membership North America at Nike

Education

2002 - 2006
BA from Brown University
2010 - 2012
MBA from University of Toronto - Rotman School of Management

More Information

Social Presence :

Prographics :

Exp : 17 Location : Portland, Oregon, United States Job Level : Senior Designation : VP Brand Marketing, Asia Pacific & Latin America (APLA) at Nike
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Insights For Selling To Gillian

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gillian is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Gillian

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Gillian move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Gillian take some risk or not?

  • They can take some low-probability risks if needed.

You And Gillian

Personality Compatibility


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