Gina Hortatsos

Inspirer
DISC Type : id

Chief Marketing Officer at DefenseStorm

Greater Chicago Area, United States

Overview

Gina has no verified overview

Personality Overview

Generous

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Gina has no verified topics they care about

Media Appearances

Gina has no verified media appearances

Work History

8-2025
Chief Marketing Officer at DefenseStorm
6-2023 - 6-2025
Head of Marketing and Community at HackerOne
4-2020 - 10-2025
Board Member, Casted at Casted
9-2019 - 5-2023
Chief Marketing Officer at LogicGate
7-2018 - 9-2019
Vice President of Marketing at FourKites, Inc.

Education

1990 - 1994
BA from University of Illinois Urbana-Champaign
8-1996 - 5-1998
Master of Business Administration - MBA from Pepperdine University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Marketing Officer at DefenseStorm
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Insights For Selling To Gina

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gina is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Gina

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Gina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Gina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Gina

Personality Compatibility


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