Giorgio Parolini

Inquirer
DISC Type : cd

Owner at Gruppo Berlingo

Naucalpan de Juárez, México, Mexico

Overview

Giorgio Parolini is the Italian-born founder and CEO of Gruppo Berlingo, a leading HORECA equipment distributor he established in Mexico in 1996. A recipient of the Premio Italia México award, he is recognized for successfully positioning high-end European foodservice brands across the country. He is an alumnus of Tecnológico de Monterrey.

Originally from San Remo, Italy, Giorgio brought his entrepreneurial vision and love for coffee to Mexico. He is deeply committed to fostering the countrys coffee culture, evidenced by his companys long-standing sponsorship of the National Barista Competition. He has also expressed a passion for philanthropy within his industry.

In 2019, he announced his commitment to create a non-profit foundation to support coffee growers in Mexico.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Coffee Industry
Founded his company by importing Italian coffee machines and has spent over 25 years building the coffee culture in Mexico through equipment and sponsorships.
HORECA Sector
His company, Gruppo Berlingo, specializes in providing a wide range of equipment for the Hotels, Restaurants, and Cafeterias (HORECA) industry.
Supporting Coffee Growers
Stated a key personal and professional goal is to create a foundation to provide aid to coffee cultivators, who he feels receive the least benefit.

Media Appearances

Giorgio Parolini de Gruppo Berlingo Felicitaciones XV Años. Featured in YouTube

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Work History

8-1996
Owner at Gruppo Berlingo
1-1990 - 1-1996
Director de Grupos y Convenciones at Posadas de Mexico
1-1983 - 1-1985
Director Comercial at Agua Santa Maria

Education

1981 - 1985
LSCA from Tecnológico de Monterrey
1968 - 1975
Empresa/comercio from Centro Escolar del Lago

More Information

Social Presence :

Prographics :

Exp : 37 Location : Naucalpan de Juárez, México, Mexico Job Level : N/A Designation : Owner at Gruppo Berlingo
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Insights For Selling To Giorgio

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giorgio is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Giorgio

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Giorgio move?

  • Their decision making speed is somewhere in the middle.
  • Can Giorgio take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Giorgio

Personality Compatibility


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