Giorgio Zanetta Panigati

Evaluator
DISC Type : CDS

Specialista in marketing digitale at LOMBARDA MOTORI SPA

Carugate, Lombardy, Italy

Overview

Giorgio Zanetta Panigati is a Digital Marketing Specialist for LOMBARDA MOTORI SPA, managing strategies for the Audi brand in Milan and Monza. With a degree in Graphic Design & Art Direction from NABA, he blends creative skills with marketing expertise in advertising, lead generation, and brand communication.

Outside of his marketing role, Giorgio has a strong passion for motorsports, evidenced by his involvement in events at the iconic Monza circuit. His interests also extend to organizing brand activations like golf tournaments and potentially hunting, as suggested by a past publication title.

He has designed a cover for Corriere della Sera Motori, a major Italian newspapers motor supplement.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Automotive Marketing
He manages digital marketing, advertising, and communication strategies for the Audi brand, aiming to strengthen its local identity and support commercial results.
Digital Innovation
He recently completed certifications in Artificial Intelligence and Innovation Management from Bocconi, showing a commitment to leveraging new technologies in his field.
Brand Activation
His role includes organizing brand events, from golf tournaments to immersive driving experiences for Audi at the Monza National Racetrack.

Media Appearances

Giorgio has no verified media appearances

Work History

1-2023 - 11-2025
Specialista in marketing digitale at LOMBARDA MOTORI SPA
2-2018 - 9-2022
Designer grafico at Intgift - Regali d'affari e promozioni

Education

10-2014 - 2-2018
Laurea from NABA Nuova Accademia di Belle Arti
2012 - 2014
High School Diploma from Liceo Artistico Nanni Valentini

More Information

Social Presence :

Prographics :

Exp : 7 Location : Carugate, Lombardy, Italy Job Level : N/A Designation : Specialista in marketing digitale at LOMBARDA MOTORI SPA
URL has been copied!

Insights For Selling To Giorgio

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giorgio is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Giorgio

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Giorgio move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Giorgio take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Giorgio

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.