Giovanni Anzani

Questioner
DISC Type : c

CEO at Poliform spa

Inverigo, Lombardy, Italy

Overview

Giovanni Anzani is a CEO of Poliform, a leading Italian design company he has managed since 1970 with his cousins, Alberto and Aldo Spinelli. Representing the second generation of the family business, he has always specialized in brand communication and corporate organization, driving Poliforms global expansion and reputation for excellence.

Deeply connected to his roots in the Como region, Giovanni is the Vice President of the "Amici di Como" association, which supports local community projects. In his spare time, he also serves as an art director for Magic Lake, a magazine that promotes the Como area, showcasing his passion for his home territory.

He and his cousins took charge of the family business when he was just 20 years old, transforming the original artisan workshop into an international industry leader.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Family Business Legacy
As a second-generation leader, he successfully transformed the family's artisan shop into a global brand and is now preparing the third generation to take over.
Italian Design Excellence
He is a key figure in promoting high-end Italian furniture design and craftsmanship on the global stage through Poliform's international presence.
Brand Communication
His specific professional focus has always been on corporate communication and organization, personally overseeing all of Poliform's advertising campaigns and brand identity.

Media Appearances

Giovanni has no verified media appearances

Work History

1-1970
CEO at Poliform spa
12-2013
Presidente at Fondazione ITS Rosario Messina
1-2005
Vice President at Amici di Como
6-2012
Rappresentante nel Consiglio Generale at CONFINDUSTRIA COMO
6-2012
Board Member at CONFINDUSTRIA COMO

Education

Giovanni has no verified education history

More Information

Social Presence :

Prographics :

Exp : 55 Location : Inverigo, Lombardy, Italy Job Level : Leadership Designation : CEO at Poliform spa
URL has been copied!

Insights For Selling To Giovanni

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giovanni is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Giovanni

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Giovanni move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Giovanni take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Giovanni

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.