Giovanni Binello

Inquirer
DISC Type : cd

Curator at Lifestyle Tech Europe

Luxembourg

Overview

Giovanni is a Founding Partner at BLDRS, a Luxembourg-based holding company focused on lifestyle ventures. With a background as a venture architect at PwC and a degree from Luiss Guido Carli University, he specializes in innovation strategy, venture building, and shaping the future of lifestyle brands.

Outside of his direct ventures, Giovanni is deeply curious about the intersection of brands and culture. He actively explores topics like the psychology of customer loyalty, the emergence of "Fourth Spaces" for community engagement, and the human stories behind niche markets like fine wine auctions.

He is the founder of LTE, the first European community specifically for lifestyle innovators.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Lifestyle Innovation
His career focus is on partnering with founders and companies to build the next generation of lifestyle brands and products.
Venture Building
A core skill from his current role at BLDRS and previous experience as a Senior Venture Architect at PwC.
Community Ecosystems
He founded Lifestyle Tech Europe (LTE), the first European community dedicated to connecting innovators in the lifestyle sector.

Media Appearances

Giovanni has no verified media appearances

Work History

1-2026
Curator at Lifestyle Tech Europe
7-2025
Co-Founder at Dolia
2-2025
Founding Partner at BLDRS
10-2023 - 2-2025
Senior Venture Architect at PwC Luxembourg
8-2023 - 3-2024
Chapter Co-Director at Startup Grind X Lugano

Education

2019 - 2021
Laurea Magistrale LM from Luiss Guido Carli University
2016 - 2019
Laurea triennale from Università degli Studi di Padova

More Information

Social Presence :

Prographics :

Exp : 7 Location : Luxembourg Job Level : Leadership Designation : Curator at Lifestyle Tech Europe
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Insights For Selling To Giovanni

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giovanni is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Giovanni

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Giovanni move?

  • Their decision making speed is somewhere in the middle.
  • Can Giovanni take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Giovanni

Personality Compatibility


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