Giovanni Juarez Suarez

Questioner
DISC Type : c

Director of Sales, Marketing and After Sales for VW Truck & Bus and MAN - Member of the BoM at Volkswagen Truck and Bus México

Querétaro, Mexico

Overview

Giovanni Juarez Suarez is the Member of the Board for Sales, Marketing, and After Sales at Volkswagen Truck & Bus Mexico. With over 30 years in the automotive sector, including passenger cars and heavy trucks, he has extensive international experience from a four-year assignment in China. He holds an Executive MBA and a BS in Industrial Engineering.

Originally from Puebla, Mexico, Giovanni is a deeply experienced professional in the automotive world, having worked across three different segments of the industry: passenger cars, light commercial vehicles, and heavy trucks and buses. His colleagues and partners describe him as strategic, results-oriented, professional, and a persistent leader.

He has spent the vast majority of his 30-year career within the Volkswagen Group, starting in 1998.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Mexican Trucking Market
He frequently discusses the unique dynamics, commercial strategies, and future outlook for the heavy truck and bus industry specifically within Mexico.
After-Sales Strategy
A core part of his executive responsibilities, he emphasizes the critical importance of post-sale service and support to ensure customer operational success and loyalty.
Future of Mobility
His work involves a focus on the industry's evolution toward electrification, digitalization, and new mobility frameworks for commercial transport.

Media Appearances

Giovanni has no verified media appearances

Work History

3-2020
Director of Sales, Marketing and After Sales for VW Truck & Bus and MAN - Member of the BoM at Volkswagen Truck and Bus México
7-2016 - 6-2025
Consejero Directivo at Asociación Nacional de Productores de Autobuses, Camiones y Tractocamiones, A.C. (ANPACT)
8-2015 - 3-2020
Director VW Vehículos Comerciales at Volkswagen de Mexico
8-2011 - 7-2015
Director Business Development - Sales and Marketing at Volkswagen Group China
5-2007 - 7-2011
Director Network Development at Volkswagen de Mexico

Education

2010 - 2011
Executive MBA from IESDE School of Management
1991 - 1995
BS Industrial Engineer from IBERO Puebla

More Information

Social Presence :

Prographics :

Exp : 25 Location : Querétaro, Mexico Job Level : Mid-senior Designation : Director of Sales, Marketing and After Sales for VW Truck & Bus and MAN - Member of the BoM at Volkswagen Truck and Bus México
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Insights For Selling To Giovanni

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giovanni is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Giovanni

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Giovanni move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Giovanni take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Giovanni

Personality Compatibility


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