Giovanni Lucas

Judge
DISC Type : Dc

Product Manager Especialista at CRMBonus

São Paulo, São Paulo, Brazil

Overview

Giovanni Lucas is a Senior Product Manager at CRMBonus, specializing in experimentation, with over 12 years of experience in product management and growth. He has a background working with major companies like Zup (for Itaú) and Alura. Colleagues describe him as a creative, dedicated, and inspiring leader with a strong strategic vision.

He is deeply involved in education as a professor and mentor at FIAP, where he teaches Growth Hacking and contributes to MBA programs. Giovanni actively fosters the tech community by organizing meetups with speakers from prominent companies like iFood and Itaú, focusing on products, experiments, and metrics.

Unique fact: He co-authored 50% of the MBA in Product and Growth at FIAP, where he has been a professor for six years.

Personality Overview

Objective Thinker

Quality Focused

Fast But Wary

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Product Experimentation
His current role is "Product Manager Especialista em Experimentação", and he frequently organizes meetups on experiments, A/B testing, and metrics.
Growth Hacking
A core part of his expertise, he teaches the subject at FIAP, has a certification from Gama Academy, and has led Growth teams at companies like Alura.
Tech Education
Acts as a professor and mentor for MBA students at FIAP, where he has taught for over six years and created course content on Growth, Marketing, and Product.

Media Appearances

Giovanni has no verified media appearances

Work History

10-2025
Product Manager Especialista at CRMBonus
11-2024 - 5-2025
Gerente de Growth B2C at Alura
12-2023 - 1-2025
Growth & Product Lead at Advice
12-2020 - 5-2023
Head de Produto e Experiência at Zup Innovation
2-2020
Professor da Fiap: cursos Shift e Professor Convidado e Mentor de MBA at FIAP

Education

2019 - 2020
Formação from PM3
Formação em Growth Hacking from Gama Academy

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Product Manager Especialista at CRMBonus
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Insights For Selling To Giovanni

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giovanni is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Giovanni

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Giovanni move?

  • If convinced, they can reach decisions quite fast.
  • Can Giovanni take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Giovanni

Personality Compatibility


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