Giovanni Lucas in

Giovanni Lucas

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Product Manager Especialista at CRMBonus
📍 São Paulo, São Paulo, Brazil

Giovanni Lucas is a Senior Product Manager at CRMBonus, specializing in experimentation, with over 12 years of experience in product management and growth. He has a background working with major companies like Zup (for Itaú) and Alura. Colleagues describe him as a creative, dedicated, and inspiring leader with a strong strategic vision.

He is deeply involved in education as a professor and mentor at FIAP, where he teaches Growth Hacking and contributes to MBA programs. Giovanni actively fosters the tech community by organizing meetups with speakers from prominent companies like iFood and Itaú, focusing on products, experiments, and metrics.

Unique fact: He co-authored 50% of the MBA in Product and Growth at FIAP, where he has been a professor for six years.

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Experience
15 Years
Current Role
Product Manager Especialista
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Giovanni cares about

Product Experimentation
His current role is "Product Manager Especialista em Experimentação", and he frequently organizes meetups on experiments, A/B testing, and metrics.
Growth Hacking
A core part of his expertise, he teaches the subject at FIAP, has a certification from Gama Academy, and has led Growth teams at companies like Alura.
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Career

Work history

10-2025
Product Manager Especialista
CRMBonus
11-2024 - 5-2025
Gerente de Growth B2C
Alura
12-2023 - 1-2025
Growth & Product Lead
Advice
12-2020 - 5-2023
Head de Produto e Experiência
Zup Innovation
2-2020
Professor da Fiap: cursos Shift e Professor Convidado e Mentor de MBA
FIAP
In the press

Media appearances

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Education
2019 - 2020
Formação
PM3
Formação em Growth Hacking
Gama Academy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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