Giulia Marinelli

Observer
DISC Type : ic

VP of Marketing at Virtuagym

Rome, Latium, Italy

Overview

Giulia Marinelli is the VP of Marketing at Virtuagym, specializing in B2B and B2C SaaS marketing. With a background in digital communications from Sapienza Università di Roma, her career includes managing major brands like Google and Vodafone at agencies before her rapid advancement at Virtuagym.

She fosters a strong, collaborative team culture, highlighted by events like a team work week in Spain. Giulia values her family, expressing pride in her husbands personal and professional growth. She believes good marketing stems from genuine conversations and teamwork.

Unique fact: Giulia has authored academic publications on topics like television convergence and online fan communities.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Team Culture
Her social posts emphasize building a strong, collaborative team environment through shared experiences, believing good marketing comes from "real conversations. "
Brand & Content
She is actively hiring for a Head of Content Marketing to own Virtuagym's brand and communications strategy, showing this is a current key focus.
Digital Communications
Her education and prior roles at agencies like We Are Social were centered on digital strategy and integrated communication campaigns for major global brands.

Media Appearances

Giulia has no verified media appearances

Work History

1-2023
VP of Marketing at Virtuagym
4-2022 - 1-2023
Senior Director Of Marketing at Virtuagym
4-2021 - 3-2022
Marketing Performance & Strategy Director at Virtuagym
10-2017 - 3-2019
Head Of Digital at BePop
10-2015 - 9-2017
Senior Account Executive at We Are Social

Education

2008 - 2011
Cultural Industries and Digital Communications from Sapienza Università di Roma
2011 - 2011
Summer School in Online Research Methodologies and Internet Studies from Università degli Studi di Urbino Carlo Bo

More Information

Social Presence :

Prographics :

Exp : 12 Location : Rome, Latium, Italy Job Level : Senior Designation : VP of Marketing at Virtuagym
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Insights For Selling To Giulia

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giulia is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Giulia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Giulia move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Giulia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Giulia

Personality Compatibility


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