Giulia Marinelli in

Giulia Marinelli

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VP of Marketing at Virtuagym
📍 Rome, Latium, Italy

Giulia Marinelli is the VP of Marketing at Virtuagym, specializing in B2B and B2C SaaS marketing. With a background in digital communications from Sapienza Università di Roma, her career includes managing major brands like Google and Vodafone at agencies before her rapid advancement at Virtuagym.

She fosters a strong, collaborative team culture, highlighted by events like a team work week in Spain. Giulia values her family, expressing pride in her husbands personal and professional growth. She believes good marketing stems from genuine conversations and teamwork.

Unique fact: Giulia has authored academic publications on topics like television convergence and online fan communities.

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Experience
12 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Rome, Latium, Italy
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Giulia cares about

Team Culture
Her social posts emphasize building a strong, collaborative team environment through shared experiences, believing good marketing comes from "real conversations. "
Brand & Content
She is actively hiring for a Head of Content Marketing to own Virtuagym's brand and communications strategy, showing this is a current key focus.
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Career

Work history

1-2023
VP of Marketing
Virtuagym
4-2022 - 1-2023
Senior Director Of Marketing
Virtuagym
4-2021 - 3-2022
Marketing Performance & Strategy Director
Virtuagym
10-2017 - 3-2019
Head Of Digital
BePop
10-2015 - 9-2017
Senior Account Executive
We Are Social
In the press

Media appearances

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Education
2008 - 2011
Cultural Industries and Digital Communications
Sapienza Università di Roma
2011 - 2011
Summer School in Online Research Methodologies and Internet Studies
Università degli Studi di Urbino Carlo Bo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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