Mackenzie Kassis

Observer
DISC Type : ci

Head of Event Marketing at Crusoe

San Francisco, California, United States

Overview

Mackenzie has no verified overview

Personality Overview

Example Seeker

Assertive

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Mackenzie has no verified topics they care about

Media Appearances

Mackenzie has no verified media appearances

Work History

2-2025
Head of Event Marketing at Crusoe
1-2024
Owner at MEK Event Consulting
2-2023 - 3-2024
Head of Event Marketing at Covariant
11-2018 - 2-2023
Director of Field Marketing & Events at Ouster
11-2018 - 10-2020
Global Event Marketing, Senior Manager at Ouster

Education

2007 - 2011
BS from California Polytechnic State University-San Luis Obispo
2010 - 2010
Summer 2010 Study Abroad Program from Semester at Sea - University of Virgina

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Event Marketing at Crusoe
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Insights For Selling To Mackenzie

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mackenzie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mackenzie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mackenzie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Mackenzie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mackenzie

Personality Compatibility


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