Giuseppe Mazzapica

Observer
DISC Type : ci

Director of Engineering at Syde GmbH

Catania, Sicily, Italy

Overview

Giuseppe is the Director of Engineering at Syde, Europes largest WordPress agency. His two-decade career in web development began unexpectedly during his architecture studies at the Università degli Studi di Palermo. He has since transitioned from hands-on coding to a focus on engineering leadership, strategy, and team growth.

An eager open-source contributor, Giuseppe is deeply involved in the WordPress community as a core contributor, plugin developer, and frequent speaker at WordCamp events across Europe. His early interests included graphic arts and drawing, and he had a passion for Legos as a child.

Unique fact: Despite his deep expertise in technology, he played video games only a few times in his life and sent his first email at age nineteen.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

WordPress at Scale
As Director of Engineering at Europe's largest WordPress agency, he focuses on enterprise-level solutions and speaks on the business side of large-scale WordPress projects.
Engineering Leadership
His current role emphasizes the "socio-" aspect of technology, focusing on strategy and team leadership over hands-on coding. He is actively hiring for management roles.
Open-Source Contribution
He is an active WordPress core contributor, a former moderator for WordPress Development Stack Exchange, and maintains open-source projects like the BrainMonkey testing library.

Media Appearances

Giuseppe has no verified media appearances

Work History

11-2023
Director of Engineering at Syde GmbH
7-2016 - 12-2023
Senior PHP and WordPress Developer at Inpsyde GmbH
3-2015 - 8-2016
WordPress Architect at NZZ.at
1-2012 - 8-2016
PHP Developer & WordPress Expert at Freelance
9-2005 - 1-2015
Owner at ZOOM ArtVertising Studio

Education

2001 - 2011
Architecture from Università degli Studi di Palermo

More Information

Social Presence :

Prographics :

Exp : 20 Location : Catania, Sicily, Italy Job Level : Mid-senior Designation : Director of Engineering at Syde GmbH
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Insights For Selling To Giuseppe

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giuseppe is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Giuseppe

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Giuseppe move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Giuseppe take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Giuseppe

Personality Compatibility


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