Glenn Cookson in

Glenn Cookson

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Founder at Apostle
📍 United Kingdom

Glenn is a results-driven founder and consultant specializing in DTC e-commerce for high-growth brands. With a background in law, he excels in creating retention marketing strategies and building strategic partnerships to drive revenue. Colleagues describe him as focused, motivational, hardworking, and a great leader who inspires success in his teams.

Outside of work, Glenn is deeply passionate about his local community. As a proud Prestonian, he actively campaigns to protect and celebrate the citys unique heritage assets, leading community action groups to drive positive change and demonstrating a strong commitment to civic engagement and local history.

He is known as "the Cilla Black of eCom, " a testament to his exceptional skill in matchmaking people and opportunities within the industry.

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Experience
10 Years
Current Role
Founder
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Glenn cares about

DTC E-commerce
Founder of Apostle, a consultancy focused on implementing tailored growth strategies and best-in-class technology for high-growth direct-to-consumer e-commerce brands.
Retention Marketing
A specialist in creating best-in-class retention marketing strategies that produce significant, forecastable, and dependable revenue streams for clients.
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Career

Work history

8-2025
Founder
Apostle
8-2025
Chief Revenue Officer (CRO)
Shaded The Studio
1-2021 - 7-2025
Head of Client & Strategic Partnerships
Underground Ecom
6-2024 - 6-2025
Director
THE DTC MARKETING CLUB
9-2016 - 1-2023
Consultant
GC Marketing
In the press

Media appearances

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Education
9-2019 - 6-2022
Bachelor of Laws - LLB
University of Lancashire
2010 - 2012
English Language and Literature
Cardinal Newman College Preston
2005 - 2010
English Language and Literature
Christ the King, Catholic, Maths and Computing College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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