Gloria Lin

Go-getter
DISC Type : d

Co-Founder & President at Siteline

San Francisco Bay Area, United States

Overview

Gloria Lin is the Co-Founder and President of Siteline, a platform revolutionizing financial operations for construction contractors. A payments expert, she was formerly the first product management hire at Stripe and also led product teams at Apple and Flipboard. People who have worked with her describe her as highly intelligent and a capable product-thinker.

Inspired by her fathers small contracting business, Gloria is passionate about making financial infrastructure more accessible and easing the burdens for contractors. This personal mission was the driving force behind the creation of Siteline, aiming to solve the payment challenges she witnessed firsthand in the construction industry.

She is the co-inventor on a patent for a system that allows for offline media purchases on electronic devices.

Personality Overview

Challenger

Direct & Candid

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Construction FinTech
Co-founded Siteline to solve payment and billing workflow challenges for commercial subcontractors, driven by her personal family experience in the industry.
Product Leadership
As the first product manager at Stripe, she was instrumental in building the product organization, defining its playbook, and shaping core products like Stripe Checkout.
Supporting Contractors
Her mission is deeply personal, stemming from watching her father run a contracting business and understanding the financial pain points contractors face.

Media Appearances

Gloria Lin thinks construction needs to 'catch the wave of ...'. Featured in TechCrunch

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Interview with Gloria Lin (Co-Founder & President, Siteline). Featured in Vimeo

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Work History

3-2026
Co-Founder & President at Siteline
6-2019 - 3-2026
Co-Founder & CEO at Siteline
5-2018 - 5-2019
Member at South Park Commons
6-2015 - 1-2018
Product at Stripe
3-2015
Angel Investor / Advisor at Various

Education

2007 - 2008
MS from Stanford University
2003 - 2007
BS from Stanford University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder & President at Siteline
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Insights For Selling To Gloria

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gloria is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Gloria

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gloria move?

  • Their decision making speed is somewhere in the middle.
  • Can Gloria take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Gloria

Personality Compatibility


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