Gonzalo M.

Critic
DISC Type : C

Head of Data Engineering at Spark Networks

Copenhagen Metropolitan Area, Denmark

Overview

Gonzalo is a senior data engineering leader with over 12 years of experience modernizing large-scale data platforms at companies like Spark Networks and Danone. A FinOps Certified Practitioner and Caltech graduate, he has extensive experience across Latin America and Europe. Colleagues describe him as innovative, proactive, and highly collaborative.

He is a public speaker, having recently presented at the "World of Data" conference on turning data into measurable business impact at scale.

Personality Overview

ROI Driven

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Modern Data Platforms
He builds and modernizes data platforms, including Data Lakehouses and Customer Data Platforms, using cutting-edge, event-driven architectures to enable scalable insights.
FinOps & Cloud Costs
As a FinOps Certified Practitioner, he focuses on building governed, scalable data foundations with a strong emphasis on cost awareness and efficiency.
Data-Driven Decisions
He focuses on translating business priorities into analytics and AI-enabled solutions that embed data into decision-making and drive measurable ROI.

Media Appearances

Gonzalo has no verified media appearances

Work History

12-2024
Head of Data Engineering at Spark Networks
7-2022 - 12-2024
Data Architect at Danone
11-2021 - 7-2022
Head Data Management at Spark Networks
2-2021 - 11-2021
Business Intelligence Specialist - Pricing at Spark Networks
7-2019 - 2-2021
Business Intelligence Specialist - Freemium at Spark Networks

Education

Engineer's Degree from Pontificia Universidad Católica del Perú
Post Graduate Program In Cloud Computing from Caltech

More Information

Social Presence :

Prographics :

Exp : 12 Location : Copenhagen Metropolitan Area, Denmark Job Level : Mid-senior Designation : Head of Data Engineering at Spark Networks
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Insights For Selling To Gonzalo

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gonzalo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Gonzalo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Gonzalo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Gonzalo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Gonzalo

Personality Compatibility


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