Gordon Johnson

Observer
DISC Type : ic

Vice President Dealer Acquisition Alarm.com at Alarm.com

United States

Overview

Gordon Johnson is a seasoned sales leader in the home and commercial security industry, currently serving as Vice President of Dealer Acquisition at Alarm. com. His expertise lies in strategic planning, territory management, and driving revenue growth. He studied Business at the University of Phoenix.

He successfully navigated a startup he co-acquired, GHS Interactive Security, to 25, 000 customers and over $1M in recurring monthly revenue.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Dealer Acquisition
His current role at Alarm. com and previous role at Brinks Home focus on acquiring and managing dealer relationships to expand market presence.
Security Startups
He has entrepreneurial experience, having founded LifeLine Security and Automation and later co-acquiring and rebranding another company to build GHS Interactive Security.
Revenue Growth Strategies
His career highlights consistently mention his ability to build strategies that increase revenue, improve market share, and boost sales effectiveness.

Media Appearances

Gordon has no verified media appearances

Work History

2-2025
Vice President Dealer Acquisition Alarm.com at Alarm.com
2-2020 - 2-2025
VP Dealer Services N. America at Brinks Home
2013 - 2019
Division President of Sales at GHS Interactive Security LLC.
2006 - 2013
President at LifeLine Security and Automation Inc.
2003 - 2005
Western Region Director of Sales at Monitronics/Brinks

Education

Business from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 27 Location : United States Job Level : Senior Designation : Vice President Dealer Acquisition Alarm.com at Alarm.com
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Insights For Selling To Gordon

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gordon is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gordon

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Gordon move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Gordon take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Gordon

Personality Compatibility


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