Gordon Simpson

Evaluator
DISC Type : sdc

IT Director at William Grant & Sons

Coatbridge, Scotland, United Kingdom

Overview

Gordon Simpson is a seasoned technology executive, currently serving as the IT Director for William Grant & Sons, where he manages teams across Scotland, the US, and Asia. His career is marked by leadership in significant IT transformation projects, including a previous role as CIO at ScottishPower and the Student Loans Company. He attended Airdrie Academy.


Gordon spearheaded a business transformation program worth over £100 million at the Student Loans Company.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Business Transformation
As CIO and Business Transformation Director for the Student Loans Company, he led an investment program exceeding £100m to modernize the organization.
Global IT Services
His current role at William Grant & Sons involves responsibility for delivering group IT services with teams located in the US and Asia.
Digital Customer Experience
While at SLC, he stated a vision to become a "digital, customer-focused centre of excellence, " focusing on online self-service and automation.

Media Appearances

Gordon has no verified media appearances

Work History

8-2014
IT Director at William Grant & Sons
3-2011 - 6-2014
CIO and Business Transformation Director at Student Loans Company
2009 - 2011
CIO at ScottishPower

Education

Education details unavailable from Airdrie Academy

More Information

Social Presence :

Prographics :

Exp : 16 Location : Coatbridge, Scotland, United Kingdom Job Level : Mid-senior Designation : IT Director at William Grant & Sons
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Insights For Selling To Gordon

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gordon is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Gordon

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Gordon move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Gordon take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Gordon

Personality Compatibility


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