Grace Hurley

Wildcard
DISC Type : sic

Associate Manager, Email Marketing at Michael Kors

New York, New York, United States

Overview

Grace Hurley is an Associate Manager of Email Marketing at Michael Kors, where she specializes in crafting brand experiences through storytelling and creative execution. She leverages her education from Bentley University and a specialized course in Art Direction from Central Saint Martins to build compelling brand narratives in the luxury fashion space.

Grace recently completed a course at Central Saint Martins to explore authentic storytelling and visual emotion, emphasizing the kind of creative ideas that cannot be replicated by AI.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Luxury Branding
Her career is focused on the luxury sector, with a headline of "Crafting Luxury Brands with Purpose" and experience at Michael Kors and Karla Otto.
Creative Storytelling
She defines her work as crafting brand narratives that captivate and inspire, supplemented by her recent course in Art Direction in Fashion.
Email Marketing
She has demonstrated significant expertise and career growth in this area, progressing from Coordinator to Associate Manager at Michael Kors.

Media Appearances

Grace has no verified media appearances

Work History

6-2024
Associate Manager, Email Marketing at Michael Kors
6-2022 - 6-2024
Specialist, Email Marketing at Michael Kors
8-2020 - 5-2022
Coordinator, Email Marketing at Michael Kors
5-2019 - 8-2019
Luxury PR & Brand Communications Intern at Karla Otto
5-2018 - 8-2018
Brand Marketing Intern at Clinique YFT

Education

2016 - 2020
Bachelor's degree from Bentley University
Art Direction In Fashion from Central Saint Martins, University of The Arts London

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Middle Designation : Associate Manager, Email Marketing at Michael Kors
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Insights For Selling To Grace

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grace is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Grace

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Grace move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Grace take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Grace

Personality Compatibility


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