Grace Smith

Visionary
DISC Type : Ds

EMEA Marketing Communications Manager at DuPont

Greater Bristol Area, United Kingdom

Overview

Grace is a global marketing leader with over 16 years of B2B and B2C experience at companies like DuPont and Imperial Brands. She specializes in translating consumer insights into integrated brand strategies and go-to-market programs. She holds a BA from Loughborough University and a CIM Digital Diploma.

Outside of her core role, Grace is passionate about continuous learning and professional development. She actively explores the application of new technologies in her field and values mentoring as a tool for growth and expanding her network.

Peers describe her as a rare marketer who is innovative, driven, passionate, and adept at turning strategy into effective action.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Marketing
Recently completed certifications in Generative AI and AI productivity tools, actively sharing learnings on how AI can be integrated into daily marketing activities to improve efficiency.
Brand Building
A core theme of her 16+ year career, focusing on taking brand strategy from insight and innovation through to successful market execution for global brands.
Consumer Insights
Her work is consistently praised for being insight-led, demonstrating a deep understanding of consumer needs and motivations to drive engagement and build brand equity.

Media Appearances

Grace has no verified media appearances

Work History

7-2024
EMEA Marketing Communications Manager at DuPont
10-2021 - 12-2023
Consumer Marketing Global Brands at Imperial Brands PLC
1-2018 - 10-2021
Premium Global Brand Manager at Imperial Brands PLC
2-2015 - 1-2018
Portfolio and Innovation Manager at Imperial Brands PLC
4-2012 - 2-2015
Innovation and Product Development Manager at Imperial Brands PLC

Education

1999 - 2001
Bachelor of Arts (BA) from Loughborough University
2018 - 2020
CIM Digital Diploma in Marketing from Cambridge Marketing College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Bristol Area, United Kingdom Job Level : Middle Designation : EMEA Marketing Communications Manager at DuPont
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Insights For Selling To Grace

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grace is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Grace

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Grace move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Grace take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Grace

Personality Compatibility


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