Graham Curry

Enigma
DISC Type : icd

Marketing Manager at NETGEAR

Tonbridge, England, United Kingdom

Overview

Graham is a data-driven and strategic Marketing Manager at NETGEAR with extensive experience in international digital marketing from his time at Bose. He specializes in deploying innovative plans to facilitate sustainable revenue growth and build brand awareness. He holds a Post Graduate Diploma in Marketing from London South Bank University.

He once grew a customer house file by 100% to 1. 3 million names by maximizing data capture strategies.

Personality Overview

Hard To Convince

Fast Follower

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

International Marketing
He has a background in developing and executing comprehensive digital media and product search strategies across global and European markets for Bose.
Digital Shelf Visibility
His experience includes implementing digital shelf metrics across international resellers to increase product visibility and sales through digital channels.
Customer Retention
As a CRM Manager, he supervised strategic revenue growth from marketing databases and executed campaigns covering customer retention and acquisition.

Media Appearances

Graham has no verified media appearances

Work History

1-2023
Marketing Manager at NETGEAR
1-2018
Senior Digital Marketing Manager - Bose Global at Bose Corporation
4-2013 - 1-2018
Senior Digital Marketing Manager - Bose Europe at Bose Corporation
1-2010 - 3-2013
Direct to Consumer Sales & Marketing Manager at Bose Ltd
1-2006 - 1-2010
CRM Manager at Bose Ltd

Education

CIM Post Graduate Diploma in Marketing from London South Bank University
BSc with Honours in Product Management from London South Bank University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Tonbridge, England, United Kingdom Job Level : Middle Designation : Marketing Manager at NETGEAR
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Graham

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Graham take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Graham

Personality Compatibility


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