Graham Mcculloch in

Graham Mcculloch

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Director of ECommerce and Performance Marketing at AG Jeans
📍 Yorba Linda, California, United States

Graham is the Director of ECommerce & Brand Marketing at AG Jeans, leading a 24-person team and a $14M budget to achieve $78M in annual DTC revenue. A graduate of Pepperdine University, his expertise lies in scaling DTC channels, brand marketing, and performance marketing, with a history of driving significant growth.

Beyond his corporate role, Graham is passionate about social impact, providing strategic digital consultation to non-profit organizations through his own initiative, Deep Thought. Digital. This demonstrates his commitment to using his skills for community betterment and supporting causes he believes in.

Uniquely, Graham is a Certified Pedorthist, possessing specialized knowledge in footwear and orthotic devices.

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Experience
28 Years
Current Role
Director of ECommerce and Performance Marketing
Job Level
Mid-senior
Location
Yorba Linda, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Graham cares about

Agentic Search
He has spoken publicly with outlets like Vogue Business about preparing for the shift from traditional SEO to optimizing for AI agents and conversational search.
DTC Growth
He has a strong track record of scaling direct-to-consumer channels, having driven 71% growth at AG Jeans and 300% growth in a previous role at E-Z UP.
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Career

Work history

7-2024
Director of ECommerce and Performance Marketing
AG Jeans
12-2022 - 7-2024
Director of Ecommerce
AG Jeans
10-2019 - 11-2022
Director of ECommerce & Digital Marketing
International E-Z UP, Inc.
1-2019
ECommerce Strategic Consultant
Deep Thought.Digital
10-2017 - 1-2019
Director of Merchandising, Direct to Consumer, North America
Deckers Brands
In the press

Media appearances

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Education
1994 - 1998
BA
Pepperdine University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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