Grant McLaughlin

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DISC Type : cd

Chief Marketing Officer, Federal Health at Deloitte

Washington DC-Baltimore Area, United States

Overview

Grant is a data-driven marketing and communications executive at Deloitte, where he serves as a Managing Director. With a Masters from The George Washington University, he specializes in building brands and leading growth for mission-driven organizations, particularly within the federal and health sectors, by turning complex missions into compelling stories.

Originally from Pittsburgh, Grant has a nostalgic connection to his hometown. He spent five years of his youth delivering The Pittsburgh Press, an experience that cultivated his early interest in media and communication. He values trust and authenticity in messaging, both professionally and personally.

Unique fact: From age 11 to 16, he delivered the evening newspaper every day, which first sparked his interest in storytelling.

Personality Overview

Upfront

Demanding

Hard To Convince

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI in Healthcare
Writes about how AI is transforming health information and emphasizes that trust is essential for its adoption. He holds a certification in AI implementation in healthcare.
Brand Storytelling
Believes an organization's employees are its most credible brand ambassadors and focuses on using technology to help them share authentic stories that strengthen company culture.
Behavioral Science
Leads initiatives that integrate behavioral science to drive measurable growth and directs Deloitte's Center for Health Communication, a multi-year investment in the field.

Media Appearances

Grant has no verified media appearances

Work History

10-2025
Chief Marketing Officer, Federal Health at Deloitte
3-2022
Managing Director at Deloitte
6-2021 - 3-2022
Executive Vice President, Client Services at HudsonLake
4-2020
Founder + Principal at Engaged Leadership, LLC
4-2020 - 3-2022
Senior Fellow at The Conference Board

Education

Master of Arts - MA from The George Washington University Columbian College of Arts & Sciences
Bachelor of Arts (BA) from Bethany College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Chief Marketing Officer, Federal Health at Deloitte
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Insights For Selling To Grant

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grant is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Grant

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Grant move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Grant take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Grant

Personality Compatibility


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